Marketing has changed a lot in the recent years. The main focus has shifted to the internet and the options provided by it. And on the internet, standing out from the crowd is difficult. Companies are finding new ways to put their product at the forefront and one of that way is video.
Video marketing is useful for all forms or organizations and businesses. From marketing to the promoting of the product, it plays a vital role. They say a picture says a thousand words. And videos are made of pictures anywhere from 24-60 images per second…. If you do the maths, those are a lot of words.
But the effectiveness of the video is only possible if the right raw materials go into it. And a video production company is the chef who is responsible for cooking this delight. Hiring a reliable and professional video production team can instantly increase the value of your marketing material.
But be mindful that hiring a video production company is not an easy job. You will have to do a lot of research before finding the right one. So to make your search easier, here are 5 tips that will help you hire the perfect video production company-
Know What You Want
The process starts with knowing what your objectives are. You should be clear in your mind about what you want to receive. Know your audience, your platform, and the goals. There’s a difference between a video for a chemical plant and a video for sportswear startup.
You should understand that video production houses do not market the videos, usually. You will be responsible for all the marketing and promotion. Clearly communicating vision is the first step of production. Start consulting on what you want to achieve with the video and half your work will be done.
Check their Speciality
Just like there are different types of photographers and music composers, there are different types of video companies. A company specializing in interview videos may not be fitting for a high-adrenaline car commercial. There are differences and you will have to learn to find them.
You will have to choose a company that will match the style, tone, and production values that you are looking for. Going under and beyond your requirements is never recommended, so choose a team that can handle your job effortlessly.
Ask for Published Results
Most video companies will have websites and you will find a high-quality, technically created, video masterpieces on the home page. But don’t be fooled by these demo reels. They are just that – demos. Instead of trusting a company just on the basis of these short, cherry-picked examples, ask them for published, full-length content.
Decide after looking at the actual videos they were hired to create. If they cannot show them, skip them.
Check their Resources
Many companies will claim to have access to lots of advanced equipment like high-end cinema cameras, cranes, drones or video studios. But it all turns out to be thin air after you sign in the contract. Excuses will pop up, apologies will be offered, and all many other things that you don’t want to hear.
Before committing to the company, have a proper look at what resources do they own, what they would outsource, included re-edits, music licensing, travel expenses, etc. Know about any additional costs that can be thrown in during the middle of the project because of lack of resources.
Assign a small team to represent your business at the shooting locations. Involving yourself in the production can give you and the company valuable insights which will save you many hours of retakes and edits later.