Do you like to see your client’s site improve every day? Or getting more and more responses for your own projects? Whether you are an SEO company in Toronto or a freelancer working from India, when it comes to SEO, website audit plays a major role. It helps to lay down a foundation on which you can start implementing other plans.
A complete website audit not only helps to unravel the on-page SEO problems but also offer some deep insights into the technical aspects of the website which are often ignored.
While there is no shortcut to success in the white world of SEO, having access to some tools can really help you gain an advantage over your competition. So here are 5 website audit tool that you should start using –
Google Analytics and Google Search Console
The first step to a website audit starts with two indispensable tools – Google Analytics and Google Search Console. We can all agree that the whole SEO game revolves around pleasing lord Google. Using their tools to game your planning and strategy is an effective way to audit a website.
Both of these tools provide excellent data and reports on various aspects of a website. They may not be the most advanced tools out there but the quality and the accuracy of the data that you can get from these two tools are unmatched.
You can study about the traffic sources, user behavior, keywords, page performance etc. Having knowledge of these basics will allow you to set up a solid foundation to let other tools work at their best.
In strict terms, Screaming Frog is not an audit tool but a fully featured, desktop-based crawler with audit capabilities. Because it runs from your desktop, it is faster and offers comprehensive coverage of many aspects of audit parameters.
It crawls the website like a search engine would and provide you with all the details that you need for SEO. It may not have the polish in the UI department but the data you can compile with this nifty tool is commendable. From the basic on-page SEO data to the technical aspects like redirects, duplicate pages, canonicalization errors, etc.
The free version is limited to 500 pages for each domain which is more than enough for many small websites. For anything more, you should get the paid version which is comparatively cheaper compared to other tools.
SEMRush is a complete SEO package that also has a decent audit tool built into it. It works by giving you a score based on the performance of the site. The main data is compiled in the form of errors, warnings, and notices. The best way to use SEMRush’s audit tool is as a supplementary tool to your other tools.
Where SEMRush really shines is the overall presentation of the data, fix suggestions, competition research, link building data and content improvement suggestions.
If not for the audit features, having SEMRush will save you a lot of time and energy in maintaining the SEO data of your clients.
If you are looking for a quick website audit tool then you will not find anything better than Woorank. It is a fantastic tool that offers insights into over 70 metrics which includes SEO and social signals. The format is easy to read and the testing also gives you a score that you can try to improve.
The main cons include the lack of detailed insights into the metrics involved. There are many metrics but each metric does not have enough depth to the details to be considered an all in one solution.
Majestic is a great backlink research and analyzer tool that allows you to dig deep into the web of web links. It uses a Trust FlowMetric, unique to it, which sets it apart from tools like Ahrefs or MOZ. It shines in the case when you got to do bulk website analysis or backlink audits. If you are after link building prospecting then you should not ignore this tool.